"Empowering SMEs with digital tools is not just about technology; it’s about unlocking their potential to drive economic growth and community resilience."
From December 5 to 7, 2022, I had the privilege of serving as an assistant trainer in an impactful program titled "Penggerak Ekosistem Digital Untuk Membangun SMART UMKM Menuju SMART ECONOMY" (Digital Ecosystem Enabler for Building SMART SMEs Toward a SMART Economy). Organized by BPSDMP Surabaya under the Ministry of Communication and Information Technology, the training was held in Magetan Regency and aimed to equip local Small and Medium Enterprises (SMEs) with the skills and tools necessary to thrive in the evolving digital economy.
This three-day program was designed to empower SMEs—businesses often considered the backbone of regional economies—by introducing them to digitalization strategies that can optimize their operations and broaden their market reach. I had the honor of sharing insights into the practical applications of digital tools, from online marketplaces to social media marketing and business management platforms.
The enthusiasm of the participants was truly inspiring. They embraced the opportunity to explore how digital technologies could help them streamline their operations, connect with broader audiences, and drive efficiency in their businesses. Witnessing their growth and curiosity fueled my passion for fostering digital literacy and innovation.
This experience underscored the critical role of SMEs in driving economic development, particularly in rural and regional areas. Supporting these businesses in their digital transformation journey not only strengthens local economies but also builds resilience and adaptability in an increasingly connected world.
I am proud to have been a part of this initiative to build a SMART UMKM ecosystem, helping these businesses navigate the digital landscape and prepare for the challenges of a SMART Economy. It reinforced my commitment to enabling more SMEs to unlock their potential through technology.
